ZO

One of the fastest-growing underground hip-hop stars, is known for his raw, innovative sound that blends punk and trap influences. We were tasked with crafting his entire visual identity, from a fresh website to an album cover and merch line. The result reflects his boundary-breaking style, with bold visuals and an immersive experience that showcases his music, videos, and tour. The new branding positions Zo at the forefront of the underground scene, merging fashion, music, and art into one cohesive narrative.